This lovely piece of wrap (20 inches by 29.25 inches ) is gift wrap featuring a series of "Noel" squares (approx 1.5" squared). Really lovely vintage piece.
Very good condition. Some slight creasing. Has been cut from a roll, and folded into approximate squares to replicate folded wrap. It does not come in the original packaging. Edges are raggedy, but interior is in great shape. Paper is thin and light.
Circa 1950s. No identifying information.
This is an example of the shift from screen printing to Flexographic Printing, with the the former technology having an obvious influence on the pattern of the wrap.
About Screen Printing:
This method employs a porous screen such as fine silk, Nylon or Dacron mounted on a frame. A stencil is produced on the screen either photomechanically or manually. The non-printing areas are protected by the stencil. Printing is done on paper, cloth or other substrates under the screen by applying an ink which has a paint-like consistency to the screen. The ink is forced through the fine mesh openings with a rubber squeegee.
About Flexographic Printing:
Also known as "Flexo" - A branch of letter press, flexo is a relief process but differs in the composition of the image carrier, ink and the method of ink application.
The image carrier may be a molded rubber plate, a photochemically produced photopolymer plastic plate or an image etched into a rubber roller.
Low viscosity inks (both water and solvent) are used in flexo printing. A simple ink metering system is used. An "anilox" roll is a knurled roll with wells carrying a fixed volume of ink to the printing plate.
In the early 1950's this type of printing was known as Aniline printing since the "inks" were made with aniline dyes. It was found that many of these dyes were carcinogenic. The industry quickly developed pigment based inks but the name stuck. As a majority of printing was done on packaging the buying public did not forget the dye problem and was very hesitant to purchase packages printed with this process. The industry quickly changed the name to "flexography" as the plate was flexible.
Flexo, today, is primarily used for packaging, labels, wall covering, wrapping and envelope printing.
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