A sweet Hall's Vegetable Sicilian Hair Renewer Victorian trade card, featuring 8 lovely little girls with the slogan "The People's Favorite Our Mothers Use" interspersed among the images. The advertisement was clearly designed to capture the beauty and sweetness of youth, and use that advantage to sell, sell, sell! The implication that the use of this product will produce such lovely, well-presented daughters must have been an effective marketing tool. The card is full of lovely colors and gentle lines. The girls hair appears quite soft and silken. The Victorians were masters of presenting idealized images of children, and this card is no exception. It measures 4 3/4" by 3 3/16". We would date this card as circa 1870s - 1880s.
The back of the card contains additional information for Hall's Hair Renewer as well as another of their products, Buckingham's Dye For The Whiskers that "will change the beard to a natural brown, or black, as desired." Reuben P. Hall reportedly claimed to have been given the formula for his Hair Renewer by a destitute Italian sailor, hence the name HALLS's Vegetable Sicilian HAIR RENEWER. The words HALL'S Vegetable Sicilian and Vegetable Hair were registered as Trade Marks of R.P. Hall & Co. in 1876.
Condition: Colors remain bright and we would describe condition as very good overall, with slightly bumped corners. There is noticeable paper loss to the back of the advertisement.
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