It is your Profile page that introduces you to your target market and tells them what you do. This page is important to help build Buyer trust. It is therefore vital that it creates a great first impression. It builds a rapport that will hopefully turn these visitors into customers. Any information you can add here that will help your visitor to relate to you, the artisan, is therefore super important.
Equally, your shop announcement is just as important. You only get a few seconds to make an instant great impression. Your shop announcement needs to be punchy and hold your visitors' attention. You need to them to be excited enough by what they read to start browsing around your store.
Moreover, the shop announcement is referenced by search engines so it is vital that it contains great keywords relative to your products. I can provide you with SEO rich text for better search results.
I will provide around 300 words for your Profile page. Please provide me with the following information:
- why did you start your business - what is your favorite thing/material/color/fashion design/interior design - what is your background (in relation to your products) - what qualifications do you have (in relation to your products) - what achievements have you made, ie magazine article, successful craft shows etc.
As part of this package, I will also provide 2 short paragraphs to succinctly describe your products and get your visitors excited to start browsing. If you're stuck for words, I can help. Here are a few questions I would like you to answer:
- what age group/sex is your majority target market - what is the USP (Unique Selling Point) of your products
You can give me the above information in bullet form, no need to try and string sentences together, that's my job. :-)
Your Profile and Shop Announcement pages will be emailed to you in PDF format. All you'll need to do is copy and paste it on your website or online store.
Guides will be made available by instant download in PDF format. If you are not able to download them, please contact us to ensure that there has not been a problem. It's also prudent to check your spam folder in case it has been placed in there.
Current turnaround for all copywriting services is within 10 working days. This excludes weekends and holidays.
Your Guides will be available for instant download in PDF format upon receipt of full payment via Paypal.
Copywriting is generally delivered via email within 10 working days. If this should change, you will receive a message.
Returns & exchanges
I am confident that if you follow all the advice given in the Guides, you will see a marked improvement in your store. Please see my reviews.
I cannot issue a refund on instant downloads.
If you would like specific information relating to your business, please let me know and I will see if we can help you. I often write content for websites so my services are not Etsy specific.