eBook - How to Create a Powerful Email Newsletter: A Comprehensive Guide for Creatives

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We all check our email first thing in the morning and then multiple times throughout the day. Email is personal and direct. It’s the best marketing tool of all.

No matter how big (or small) your creative business may be, you should be building an email list. People who sign up for your list will become your #1 fans and most loyal supporters.

And yet so many creative people aren’t using email they way they could.

For most creative small business owners it’s not a question of how, it’s a question of what.

What should you send?

I know that was the biggest question I had when I began my email newsletter.

For years I had heard that building a mailing list for my sewing pattern business was important. I was resistant, though. I worried that my emails would annoy my subscribers. I worried that I’d have nothing to say in a newsletter.

I did a tremendous amount of research and experimentation until I truly understood what made email newsletters so powerful.

And then I finally got serious about creating an email newsletter. I can tell you first hand that it’s truly transformed my business. It’s increased blog traffic and comments, seriously boosted sales, and deepened my relationships with my customers.

Now I’m offering you an ebook that shows you how to create a powerful email newsletter that will transform your creative business, too.

*Note that this ebook is not a step-by-step instructional guide for using email software. The software companies have their own tutorials and help desks that you can turn to for the nuts and bolts of creating your template and setting up a list.

This ebook is about the content of your newsletter. The “what” and the “why.” That’s the hard part!


Identify the goal of your newsletter
Determine the best type of content to meet your goal
Figure out how frequently to sent your newsletter
Build your list with a whole variety of expert tactics
Brand your newsletter
Optimize your newsletter to build community and bring in sales
Figure out strategies that will make it fun and easy to put each issue of your newsletter together

This 24-page ebook is an instant download PDF. You can read it on your computer or mobile device. You can also print it out if you’d like and read it as a hard copy.

Make this the year that you start using email to your best advantage.




Average review
This was exactly what I needed to help organize my ideas into an actionable plan without feeling overwhelmed.
Sep 20, 2016 by Wendy Sloan
Really good advice from Abby about newsletter content, written in a friendly and easily accessible manner. It includes personal experiences and lots of links to other resources. Recommended reading for any small, creative business owner.
Jul 14, 2015 by Kelly Fletcher
Great eBook! Just what I was looking for. Thank you!
May 13, 2015 by June

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