Did you know that having a completed ABOUT page can help your Etsy shop perform better in searches? The theory is that a complete Shop Story and ABOUT page is a measure of a shop's ability to project a professional image and satisfy their customers and, as far as outsiders can tell*, the Etsy search engine uses it as a marker in how they sort search results.
Other reasons to make sure your shop has a complete and well written ABOUT section (also referred to as "Bio" and "Shop Story"):
✔ Makes a great impression on potential customers while highlighting the fact that you are an independent craftsperson/artist and above all a human being who makes all of the items they sell!
✔ If your customers feel they know you, it helps build a relationship which may lead to repeat buying and referrals
✔ It's your chance to stand out from the crowd and share your personal story and inspirations
✔ This is a perfect place to show off the detail and passion that goes into your work
✔ You can share photos and videos of yourself at events or at work on an item
✔ Don't miss the chance to share your marketing messages including social media links!
A good ABOUT page gives your potential buyer the chance to get to know you and your products better. It's like walking into a shop in the real world and having the shopkeeper greet you. It's not required, but if done right it gives the shopper nice "warm fuzzies" and encourages them to stick around and shop.
Included with this listing:
• ABOUT page headline
• ABOUT page text
• Unlimited revisions (although almost all of the shops I've worked with to date have been happy with my first or second version)
• Documents delivered electronically through Etsy messaging
How it works:
I will contact you shortly after you place your order with some questions for you and a request for a link to your shop. This helps me get to know you and your products and enables me to write an interesting and informative story about you and your Etsy shop.
I have been working with shop owners through fiverr.com since early 2015 and have over 350 five★ ratings. Since adding my writing services to my Etsy shop in 2016, I have over 100 completed orders and 60+ five★ ratings. In addition to writing about handmade products, I also make handmade clothing for children and I am a firm supporter of handmade products; I support other handmade businesses through buying their products and sharing for them on Etsy and other social media.
*unfortunately no one knows for sure because Etsy keeps its cards pretty close to the chest when it comes to how the search engine works
Becky (Aka Beckityboo)
updated 5/19/7 updated 7/25/16
Mar 16, 2018 by Ashley
I was so excited when I got my description! It really made me feel like an artist and I can't wait to use it as my bio for my upcoming show 😊❤️
Feb 5, 2018 by Galit Deshe
Becky made this so easy for me! She asked me a series of questions and then she asked some follow up questions to tailor this listing for my website instead of my Etsy page. She turned the information in to a story that flowed really well, and did a great job of emphasizing the important details. I recommend her services and will use her again!
Jan 28, 2018 by Inner Sun Soap
Being french, it's not easy to write an "About Page".
She did a really great work! I'm 100 % satisfied. I have exactly what I wanted: she wrote a perfect "mix" between my ideas & her ideas. And... she understand french :)