This fabric is not a print it has been tie dyed. Rayon fabrics that have been tie dyed are always a little softer than the batiks. I am not sure if they use a different quality rayon or it is the tie dying that makes it soft.
I purchase fabric at local markets. When I see something I particularly like I purchase all that is available, usually not more than 20 meters. If a fabric is popular I will get more made.