This is an 80 foot roll of new, genuine Beta Biothane Standard Weight 5/8" wide in HOT PINK. The photo might not show the color accurately. This is a bright almost fluorescent hot pink. You can make your own pet collars and leashes, horse reins, etc. If you don't need the whole roll, use the request custom order button to let me know how many feet you need. The minimum order is 20 feet.