Smokey the Bear souvenir bookmark which is a 6 inch ruler. Produced by the U.S. Department of Agriculture Forest Service and Ontario Forestry Association. Dated 1968. New Old Stock. It measures 8 1/2" tall and 2 1/2" wide made of heavy paper.
It reads Smokey's friends don't play with matches and the reverse side outlines Smokey's ABC's to follow for fire safety.
Always hold matches till cold. Be sure to drown all fires. Crush all smokes dead out.
A lovely addition to any Smokey the Bear collection.