Don't come across much Lee Wards stuff, particularly this old and in this good of condition. Kit has been opened but does appear complete.
Pansies with Trellis 35-05829 Lee Wards 1976
The cover page shows it as a pillow but it could be a wall hanging. Finished size on this one is 17" x 17". Don't see any reason why you couldn't make this framed even though it is the pillow kit. Pillow form is NOT included.