Natural Hold is new to Walker's product lineup. This daily wear extension tape is comparable to Hot Heads©. It is specifically designed for lighter weight extensions and may fail on heavier extensions. It is also low-residue so you can use it for as short as 1-7 days, but it will hold for up to 4-5 weeks. The liner is brown, but the actual tape is clear. Each Roll of tape is 6 yards and 3/8" wide.