Tape measure. Has on it Ralston Purina Company Checkerboard Sales. In the center Chicken of the Sea. From the style I believe to be circa 1960's. From 1963 to 1988 Ralston Purina owned Van Camp Sea Food Company with Chicken of the Sea as its main product. Tape pulls out and returns. I have not pulled it out all the way. Tape has made in USA on it. I cannot find any information on it but it appears to be a promotional item. Does have very slight dent. Only one I have ever seen and with lack of information I would say very unusual. Excellent tool or advertising collectable.