Printed Canvas fabric/ribbon. It's not at all soft like ribbon, but it's too narrow to be classified as fabric - it's tough to categorize with Etsy's default choices. I would use this printed canvas for chair sashes, or a table runner or mantel covering. It would make very interesting bows and accents for wreaths. You could use it for curtain tiebacks, or incorporate it into other home decor projects.
The brown print on a natural/deep ivory background is botanical and design themed, with definitions of nature, home, botanical, design, create etc.