Moda Fabrics - Blushing Peonies Jelly Roll by Robin Pickens. A jelly roll is fabric that is cut 2.5" wide x 44" long. This is gorgeous fabrics and colors. When you buy Moda you are buying quality. There are 40 strips to this jelly roll. This fabric is 100% cotton. I can get two jelly rolls into one priority padded envelope. More than that will need to go into another box.