SWOT Competitive Analysis | Strengths, Weaknesses, Opportunities, and Threats | Excel Table Template Worksheet | Small Business Tools

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SWOT Competitive Analysis | Strengths, Weaknesses, Opportunities, and Threats

SWOT analysis (alternatively SWOT matrix) is an acronym for strengths, weaknesses, opportunities, and threats and is a structured planning method that evaluates those four elements of an organization, project or business venture. A SWOT analysis can be carried out for a company, product, place, industry, or person. It involves specifying the objectives of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

Ready, formatted, editable Excel Table.

Chosen examples of 20 aspects analyzed:

- My key business advantages
- My USP (unique selling proposition)
- Lacking resources
- Niches that competitors are missing
- Not supportive legal or governmental regulations
- Beneficial market or societal trends for my business

SWOT Evaluation Areas:

- Strengths: characteristics of the business or project that give it a strategic advantage over others
- Weaknesses: characteristics of the business that place the business or project at a strategic disadvantage relative to others
- Opportunities: elements in the environment that the business or project could exploit to its advantage
- Threats: elements in the environment that could cause trouble for the business or project

Excel, print-ready file. Easy customization.

Good luck for your business with powerful SWOT! :)

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