Interactive Excel Table that allows for tracking and listing all marketing qualified leads generated within a certain period of time.
Thanks to active formulas included in the table you can instantly track actual sales (conversion), as well as potential sales value and weighted forecast.
This active Excel table also allows for tracking lead statuses and rating, leads contact data and source campaigns. In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events. Other study found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads. Excel, print-ready file. Easy customization.
We hope you will find this tool helpful for your business.