Diana De Luxe Lomography Vintage Camera ('60s) - Includes ORIGINAL BOX

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+ $22.39 shipping
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Preparation takes 1-3 business days
Arrives from Austria


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The Diana Deluxe is a plastic-bodied box camera considered a variant of the famous Diana Camera.

It has a number of significant differences. First, the De Luxe exposes twelve 6×6 cm images per roll of 120 film, using its full width. (A regular Diana exposes sixteen frames of 4×4 cm onto the roll, wasting some of the film width.) Because the simple lens of the De Luxe is required to cover a larger image circle, its film gate is curved to reduce the effects of aberration in the image corners.

Also, the Diana De Luxe is equipped with a functioning hot shoe, and a top-mounted shutter release. Most versions include a completely fake piece of decoration resembling a selenium meter. The lens may be labeled Plasicion or Plasticon; this is surrounded by a chrome trim piece which often falls off due to the flimsy adhesive used to attach it.

The Diana first appeared during the early 1960s as an inexpensive box camera sold by the Great Wall Plastic Factory of Kowloon, Hong Kong. Most were exported to the United States and the United Kingdom. In the United States, the Diana was imported by the Power Sales Company of Willow Grove, Pennsylvania. During the 1960s, Power Sales Company wholesaled the Diana by the case – 144 cameras – at about 50 cents U.S. per unit to a variety of retailers and promotional merchandisers.

Most Diana cameras were given away or sold for nominal sums as novelties or prizes at fairs, carnivals, product promotions, raffles, or other events. For a time, the camera was also regularly advertised for sale in various periodicals through mail order vendors. However, with the development of inexpensive, higher quality consumer cameras such as the Kodak Instamatic, together with the declining popularity of rollfilm, demand for the Diana – even as a novelty gift – gradually disappeared. Production of the Diana, its clones, close copies, and variants is believed to have stopped in the 1970s, though similar 35 mm box cameras were produced for many years thereafter by various companies in Hong Kong, Taiwan and China for use as promotional items.

The camera self is in a good condition. No damages on plastic or similar. Includes ORIGINAL BOX.

Type: watertight pocket camera
Country of manufacture: Hong Kong
Year of release: '60s
Films: 120 Roll Film
Lens: Simple plastic meniscus
Focus: Fixed focus
Aperture: Fix f/11
Condition: No damages on plastic. Looks great.

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Preparation takes 1-3 business days
Arrives from Austria
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